The Value of Longtail Keywords: Do You Know What “Related” Keywords are, and How They Can Help You?
By Jan Ashby
In the post I explain the definition of a longtail (the fact it is made up of four words or more), and WHY you should go for them. I speak of the importance of doing a “keyword wash” and explain the significance of RELATED Keywords. I include a video that goes into Full Detail about keyword hunting – advanced keyword research, related keywords in Titles and descriptions, to achieve complete SED (search engine domination).
There is a COMPLETE video series that John Jarvis shares at Youtube . It will show you, step by step, how to perform advanced keyword research – i.e., starting with a seed keyword and first EXPANDING the list, then doing “Filtering” to narrow your keyword list down.
Additionally, I’d like to SHARE this video – by Steve Gaghagen, which introduces the new Google Keyword planner to you. Actually, there are 3 videos you should view:
- Understanding the Google Adwords Keyword Tool
- Grasping the New Google Keyword Tool – Part 2
- Grasping the New Google Keyword Tool – Part 3
So what is a longtail keyword? Actually, a true longtail is made up of at least 4 words. You can save TIME by simply going straight for the 4-word key phrases. So .. why not get in the habit straightaway of searching for these optimum phrases?
Now, with the keyword phrases that consist of 3 words, the competition may be easy or it may be a challenge. You generally will waste less time, when you just go for the 4 word keyword phrases.
You can also:
- Get country specific
- Set specific search parameters *
- Check Traffic estimates
- Get data for individual cities or regions within a country
- Save your selections & export via Text or csv
Now, then you can set the search parameters to be greater than 2 words but less than 6 words – or you could stipulate you want ONLY keywords that are searched on at least 1000 times a month yet “less than” 10,000 times a month (this applies to #3 in the list above) .
Just know you have choices. If you locate a keyword and are unsure of its meaning, check it out at dictionary.reference.com . In selecting the primary keyword for your site, think about WHAT word best describes or defines your website. This then can be your seed keyword.
If you have difficulty coming up with even one, go to the Google adwords keyword tool to browse its Categories. This will help – just select the most appropriate category, hit “search”, and GKT (Google Adwords keyword tool) will list a bunch of keywords for you.
*Additional Ideas: You can head over to Google and type in “define:yourkeyword ”
Seed Keywords: The Basis for Further Search
Initially, you begin with seed keywords; this may be one or two words. Then you keep drilling down. Your seed keywords are your foundation, your beginning. There is a good explanation about “related keywords” by John Jarvis here (it’s the First video on the page). Also, some more videos on the topic may be found at John Jarvis’ Youtube channel . If you’re in a hurry, you can start about one minute into it. And you can find the follow-on video on the “keyword wash” here .
Now, believe it or not, sometimes when I’m doing keyword research I locate juicy phrases that are 3 words and have decent enough search – yet turn out to be way too competitive.
Basically, if they’re too competitive for me …
…then they’re going to be too competitive for a newcomer.
However, I want to emphasize that you will be able to find some non-competitive 3-word keyword phrases. But I want you to realize you may have to dig DEEP and go with some 4, 5 and 6 word keyword phrases; this is just the way it is, and I want you to know what to expect.
Keyword Training: Check Out this Post
Finally I have a great blog post to recommend on longtails, or 4-word keyword phrases – it shows that these Longer key phrases are receiving much of the traffic these days.
The reason this is true is because these are tantamount to being “buyer keywords” – in other words, the more descriptive an online shopper is, the more likely it is they are READY to whip out their credit card. So when you think about this, it does make sense!
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