Hi. I am Jan Ashby.
I’d like to help you by providing a Brief Cheatsheet – when you create video, you should DO the following:
Here’s how to make a video that will bring customers straight into your store or calling for your next appointment…
 Keep it short.
Studies show we have an attention span of maybe 30 seconds, and it’s shrinking.
Your video should be no longer than 3 minutes, and that’s only if it is extremely interesting to the viewer.
 Which brings up the next point – hold their attention.
Your video should be attention grabbing from the first second all the way to the end when you deliver your call to action.
 Have a CTA, or call to action.
Whatever you want your viewers to do – schedule an appointment, visit your store, go to your website, etc. –
you need to tell them exactly what you want them to do in a compelling way.
 Have a personal message.
This could be from you or one of your employees – something that reaches out on a human level to the viewer.
 Convey that you know what you are talking about.
You can do this by mentioning the results you got for a client, using a customer testimonial, or citing a publication or organization that has given you kudos.
 Don’t talk about you, talk about them.
Customers don’t care about you and your business – they want to know how you will benefit them. Period.
 Add a little humor.
No need to be Louis CK, but if you can add a little humor or a light touch, it will certainly help your messaging.
[7.5] Distribute your video everywhere you can.
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